BEACH ROAD WEEKEND MUSIC FESTIVAL

Project: The Beachroad Weekend Festival 2022 & 2023 

Location: Veterans Memorial Park, Martha's Vineyard, MA

Clients: Innovation Arts & Entertainment, LTD + Red Peg Marketing

EVENT BACKGROUND: Beach Road Weekend began in 2019. After the pause of 2020, it returned in a socially distanced 2021 edition. The music festival transforms a corner of Vineyard Haven into a place where up to 12,000 people each day enjoy live music by well-known artists, most of whom are performing on the Vineyard for the first time. Staged at Vineyard Haven's Veterans Memorial Park, The festival itself offered a distinctive blend of internationally acclaimed musical talent and the inherent charm of a coastal island setting, complete with a captivating maritime atmosphere.

Execution:  Beese was hired in 2022 to create a new signature festival design for the three day festival held at the Veterans Memorial Park in Vineyard Haven, implementing art & design into the event. As the festival Design Producer, Beese handled the creative direction, festival planning & production design. The  festival delivers a unique fusion of world-class musical performances and the charm of a coastal island paradise with a maritime ambiance. The redesigned 2022 festival elements included two stages, a lighthouse bar, multiple VIP lounges and viewing decks, vendor markets and an artist compound with beach and bars. Lineups included: Beck, Wilco, The Avett Brothers, Khruangbin, Jason Isbell & The 400 Unit, Emmylou Harris, Lucinda Williams, Lord Huron, Billy Strings, Mt. Joy, Dawes, CAAMP, Lucy Dacus, Lettuce and many more.