THE GAME CHANGER CLASSIC 2023

Project: The Game Changer Classic 2023

Location: Fort Worth, TX

Clients: Answer ALS & Team Gleason Foundations

EVENT BACKGROUND: The Game Changer Golf Classic, benefiting Aviators Against ALS, Answer ALS, and Team Gleason, took place in Fort Worth, Texas, with the aim of generating crucial funding for ALS research. The two-day event commenced at the Fort Worth Zoo, hosting a cocktail reception complete with the performance of the Texas Gypsies. Renowned chefs crafted an exquisite dinner, served alongside the night's presentation and the melodies of multi-platinum artist Andy Grammer and Tonya Boyd-Cannon. Golfers assembled the next morning at Ridglea Country Club, beginning with breakfast and registration. Surprises were staged throughout the day at the golf course with a lunch break before concluding with the award presentation.

EXECUTION: As the Creative Event Producer, Beese developed the event's initial concept and managed all event aspects, including site layout, event concept, and production design. Responsibilities included stage designs, venue experience, space planning and creative direction. The Zoo environment was modeled to shape the event's design and stage layout. The stage and environment design had to harmonize with the zoo's aesthetic while highlighting the event's branding. Guests fed giraffes on the observation deck, surrounded by illuminated bars and tables with customized graphics. The stage design included movable reclaimed wood walls for set changes and video screens for presentations. Custom registration tables and bars were designed for the golf tournament. Photo opportunities were staged throughout the course. Sponsor lounges offered designed environments.

Reception

Golf Tournament