SUPER BOWL GAME CHANGER GALA 2025

Project: Super Bowl Game Changer Gala 2025

Location: New Orleans, LA

Clients: Answer ALS & Team Gleason Foundations

EVENT BACKGROUND: The Game Changer Gala took place during Super Bowl LIX in New Orleans, hosted by Saints legend Steve Gleason along with Team Gleason and Answer ALS. Held at the Mardi Gras World Annex, the gala aimed to raise funds for ALS research and patient empowerment. The event welcomed notable figures from the NFL, including Drew Brees, owner Gayle Benson, and NFL Commissioner Roger Goodell. It was elegantly hosted by actor Jude Law and Keegan-Michael Key, featuring an impressive lineup of musical performances by Lauren Daigle, St. Paul & The Broken Bones, March Martel & One Vision Of Queen, The East Pointers, The Coven, Tonya Boyd-Cannon, and Sammy McFadden.

EXECUTION: Beese served as the Creative Event Producer, collaborating closely with Clare Durrett and Steve Gleason. This marked the inaugural event held at the newly renovated Mardi Gras Annex building, which was undergoing renovations when Beese began developing the initial event concept. Beese managed all aspects, including site layout, event concept, and production design. Responsibilities encompassed the execution of stage designs, venue experience, space planning, event flow, activation integrations, and creative direction during the event, along with vendor selection for audio-visual integration and overall event management. Additionally, Beese assembled and directed a content creation team for screen content and lighting scenarios, producing lookbooks and mockups to present to potential participants, artists, and sponsors.