GAME CHANGER GALA 2022

Project: Be The Change-Game Changer Gala 2022

Location: New Orleans, LA

Clients: Answer ALS & Team Gleason Foundations

EVENT BACKGROUND: The Second Answer ALS and Team Gleason's Game Changer Gala, "Be the Change," unfolded on March 12 at the Hyatt Regency in New Orleans. Actor and comedian Chris Tucker hosted the event, which successfully raised $2.5 million dedicated to advancing critical ALS research. The gala featured an impressive lineup of performers, including Nathaniel Ratliff and the Night Sweats, Macklemore, Lord Huron, Irma Thomas, and the Preservation Hall Jazz Band. Notable attendees included New Orleans Saints owner Gayle Benson, NFL Commissioner Roger Goodell and Saints Man of the Year Cam Jordan was present, showcasing the team's support.

EXECUTION: Beese managed everything from initial planning and vendor selection to the production design. For the 2022 gala, Beese's vision included a massive 150-foot panoramic LED wall that dominated the Hyatt ballroom. A central, rotating 50-foot stage was implemented to enable rapid set transitions between high-profile acts. Beese and his team 3D scanned the Napoleon House's interior, a renowned New Orleans restaurant, creating a custom digital set for the opening musical performance. He assembled a content creation team, producing lookbooks and mockups for participants, artists, and sponsors.

The reception area featured a 70’ red carpet photo op leading to the Hyatt's grand piano staircase, with an elaborate balloon installation. After registration, guests were directed to the ballroom foyer, where a large 360 bar with custom graphic illuminated facades, enhanced the overall event experience.