ESSENCE MUSIC FESTIVAL

Project: Essence Music Festival

Location: Mercedes Benz Super Dome, New Orleans

Clients: Essence Communications Inc. & Rehage Entertainment

Location: Mercedes Benz Superdome. New Orleans. USA

EXECUTION:  The ideation behind the Essence Music Festival Stage Design was to pay homage to grand theater design – to those seen on large-scale Broadway productions. We developed the “big city lights” design aesthetic by using vertical screen formats to evoke a feeling of greatness and height in the Superdome. The vertical format allows a much larger artist presence during the close-ups, as well as a visually larger height appearance than the typical horizontal ‘letterbox’ format can deliver. In addition, a lot of the usual scenic elements were replaced with vertical lighting rigs to emphasize the vertical appearance in height, scale, and greatness. Managing Execution of design execution, onsite creative direction during event production.

RETROSPECTIVE: Live Design Magazine and Lighting & Sound America