THE GAME CHANGER GALA

Project: The Game Changer Gala 2018

Location: Seattle, WA

Clients: Awnser ALS & Team Gleason Foundations

EVENT BACKGROUND: The Game Changer Gala, held in Seattle on November 9, 2018, organized by Team Gleason and the Answer ALS Foundations, was a star-studded event in partnership with Amazon, Microsoft, Caterpillar & Aviators against ALS. With the help of host Harry Connick Jr, Macklemore, Lord Huron, Judith Hill, Mike McCready and many other A-list guests the event raised $3.3 million to help empower people who are living with Amyotrophic Lateral Sclerosis (ALS) while also seeking treatment or cure. 

EXECUTION: Beese functioned as the Design Producer in collaboration with Stephen Rehage & Steve Gleason. Beese developed all stage and production design elements for this event. From concept to execution of the stage designs, venue experience & space planning, event flow, activation integrations and creative direction during the event. Creating lookbooks and mockups to present to potential participants, artists, and sponsors. 

The Gala stage design is inspired by the promo video featuring several Game-Changing Moments in NFL history, including the famous blocked punt by Steve Gleason during the New Orleans Saints first home game after Hurricane Katrina in 2006 that became a symbol of rebirth for New Orleans.  A large-scale timeline ribbon, with filmstrip-like projection surfaces to form the stage area over the entire length of the ballroom including a large sliding, projection wall to reveal the performance area. Custom content creation to combine IMAG and projection surfaces during the show.