H2O MUSIC FESTIFALS

Project: H20 Music Festival

Location: The Cotton Bowl in Dallas Tx, and The LAHSP in Los Angeles, CA.

Clients: H20 Music Festival and Univision Radio

Event Background: UNIVISION launched the first music festival mashing up A-list English and Latin artists in 2012, H2O stands for Hispanic 2.0, to embrace different types of music in the same event. The first installment of the H2O Music Festival featured two separate festivals, in Dallas and Los Angeles. Performers included Tiesto, Mana, Juanes, Snoop Dogg, Gym Class Heroes, Weezer, Paulina Rubio, and Damian Marley.

EXECUTION: Beese functioned as the Design Producer for the inaugural H2O Music Festival in Dallas and Los Angeles to developed all stage and production design elements for this event. From concept to execution of the stage designs, venue experience & space planning, event flow, activation integrations and creative direction during the event. Develop and produce sponsor sample and text to screen activation.

The vertical screens allow for a more significant presence during close-ups, it enforced the aesthetic concept of the “city of towers” throughout the festival grounds. These “Swiss Army Knife” tower structures were installed to accommodate branding for the festival promoter and sponsors, seating, charging stations, shading, misting, and lighting. The structures were scattered across the site to create a “cityscape” that established a visual relationship between the stage and sponsor activations. At night that relationship was enhanced with intelligent lighting synced to the performance on the main stage.

RETROSPECTIVE: Music Design Award, Live Design Magazine and Lighting & Sound America, Stage Design: Concerts, Events, Ceremonies and Theater